Having a search box positioned well, will allow your visitors to quickly search for the product that they are looking for
By displaying featured products on your home page or on the side columns of your site will inform your visitors of top selling products, sales offers or it can be a general product that you want to push further and make sure they get noticed.
This is a great up selling feature, which will show your visitors what other products they can purchase along sides what they are currently viewing, a cleaver way of positioning this is with a heading, Customers who bought this also bought: This will encourage your visitors to purchase more than one item at once.
Allow users to enter their email address to stay up to date with your offers and promotions, having this feature will allow you to build your mailing list for you to use in marketing campaigns.
Having a good zoom feature for your product images, is always a plus point online, as it allows visitors to see the minute details of your products, which works well, as some times customers prefer to feel and touch, so you can easily replace this by having a good zoom feature, which really brings out the details in your product.
Have clear categories on your site to list your products into, and have your categories displayed somewhere easy to access, e.g. across the top or on the side columns.
Navigation is extremely important on an e commerce site, users should be able to easily access various sections of the site, along with a quick link back to the shopping cart.
Choosing the perfect payment gateway solution for you site will give assurance and peace of mind to your visitors. Choose a merchant account that your visitors are comfortable with.
When buyers see a good return policy they will have more assurance and peace of mind if ever something was to go wrong they can easily return their product. A good policy generally increases sales, as customers feel safer to buy.
Give the option for customers to register on your site, so when they do return they don't need to enter all their billing and payment details in again, giving them the flexibility to quickly check out.
Make good use of graphics banners and images on the site, to attract visitors, also display your sales promotions, offers in attractive banners on the site for users to click on to.
Always inform how you are going to be delivering your products to the customers, along with clear time scales, so that your customers know when to expect the delivery.
This section on the site where you can keep your visitors informed of new products, events, and other news related to your online business. Using a blogging platform or a module does this job perfectly.
Let your customers know that your available on networking sites, by having Social Media Logos on your site, some companies use networking sites as their customer support systems, interacting with their customers for enquires related to their orders. On the other hand some online retailers are only available to contact via networking platforms. Having a good social media presence will boost your online presence and brand.
Zonic Digital Inc. is a Web Technology and Digital Media Incorporation, Our approach begins with learning about the core Vision and Mission of your business; enabling us to study deep within the industry and competitive marketplace further helping us create a “Brand New Image” for the enhancement of your business.